product GIF

The product GIF (as listed in our deliverables) will be featured here.

  • Should include stop motion of at least 2 cans, but all 3 flavors should be shown somewhere in the crop.

  • Love can/hand coming into view

  • Possible to also get 3x images like the Swoon can image on the right from this photoshoot? (ft. can with props/fruit?)

Drink
Drink

Prefer bold colors like these examples, incorporating 2-4 of our colors (should heavily feature orange as text will be white)

isolated product images

We’ll need isolated images of each can, as you did with the previous set, as well as one with all 3 cans together

SCOPE

Grapefruit Ginger Energy

  • 3x individual images (1 per flavor, cans only)

  • 1x product image (all 3 flavors)

Plant press drink
Plant press drink
trio cans

lifestyle imagery & video

SCOPE

Girl is drinking

Talent Shot (Fitness)

Close up of talent drinking Plant Press after a pilates/yoga or cycling session.

3x individual images (1 per flavor, with props–and/or talent)

1x lifestyle video (9:16 portrait)

Drink

Props/Staged

Speaks to productivity, a busy but healthy lifestyle; represents an ambitious person

A girl is drinking
Drink

Talent Shot (Every day)

Someone enjoying a Plant Press in their every day – smiling, good energy; pouring can into a glass–love the recyclable straw in orange/white

Lifestyle Video

I love this crop/angle and the warm pops of color in this gif.

  • Features someone pouring themselves a Plant Press into a glass – female, 18-35, the busy go-getter

  • Talent will need to be somewhere in a space where they’re focusing on a project and Plant Press is helping to fuel their goals (vs winding down on a couch as Haus does)

    • Office, studio, etc.

    • Think: content creator, CEO, college student